33% of consumers recall seeing video screens in a store — not counting sets for sale in the television department
63% of adults find that advertising on digital signage 'catches their attention.'
10% of consumers who have seen video screens in a store say they either always or frequently stop to watch. Another 32% sometimes stop to view video screens they pass in a store
81% of all consumers, regardless whether they have already experienced in-store video, are most interested in seeing video programming for the store they are in — including sales and specials (81%), product information (72%) and special events (68%)
81% of shoppers who have seen retail video say the programming focused on merchandise available in the store. 47% recall learning about specials or sales from the video displays
Over 75% of purchasing decisions are made in store
People remain in store 5% longer
52% of consumers who have watched in-store video feel that more stores should run video programming
16% of the consumers who have seen video in a store feel the displays that feature product or sale information are very helpful, and another 62% find them somewhat helpful
72% of consumers age 18-34 are interested in watching music videos on video screens in the stores where they shop
75% of people in this age range have seen digital signage in the past 12 months and notice digital signage in seven different locations during their week
If given a choice, 42% of retail video viewers would prefer to shop in a store that has video displays
Digital Signage is a proven method of increased sales